If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Google Ads Video Certification
  • Clicks, calls, and sign-ups
  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Leave a Reply

Your email address will not be published. Required fields are marked *