Here is the answer of the question: If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
- Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
- Define new performance targets every month or quarter in order to optimize AI-driven solutions.
- Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.
- Prevent unneccessary budget usage during seasonal periods by capping budgets at the average daily spend.
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