Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?

Activate customer-centric marketing
  • The value of blasting a one-sized-fits-all message at scale
  • Apply the same principles you used to use for print, radio, and tv to search and digital
  • The journey hasn’t changed, customers move through a funnel toward purchase
  • Marketers must understand a customer’s intent

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