Imagine you’re prepping your team about an upcoming programmatic campaign and someone asks you how you’ll actually plan and buy ad space. What do you say?

Programmable marketing basics
  • This happens with demand-side platform technology
  • You’ll use ad publishers to help you with this
  • You’ll have to research all the different trading desks and pick one to help you
  • Use anything but an ad exchange to help with running campaign

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