In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

Google Ads Video Certification
Editorial StaffLeave a Comment on In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
  • Rotate two or three different video ads
  • Shorten the video ad’s duration
  • Add a call-to-action (CTA) overlay
  • Fine tune her target audience

Related Posts

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Editorial Staff

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Editorial Staff

Video ads can run on:

Editorial Staff

Leave a Reply

Your email address will not be published. Required fields are marked *