In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time? Google Ads Video Certification November 7, 2018July 31, 2020Editorial StaffLeave a Comment on In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?Rotate two or three different video adsShorten the video ad’s durationAdd a call-to-action (CTA) overlayFine tune her target audience