In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

Google Ads Video Certification
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

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