in the abcd recommendations google created for youtube advertising the a stands for attract and the b for brand what do the c and d stand for 19474

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

by
  • Call-to-action and Disrupt
  • Connect and Direct
  • ​Callout and Distract
  • Callout and Divert
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