Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

  • Select the viewer actions he wants to target for his list
  • Link his current Google Ads account to his existing YouTube channel
  • Add the remarketing list to his campaign
  • Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
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