Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

Optimize performance in DoubleClick Search Assessment
  • Adaptive geo-targeting
  • Remarketing lists for search ads (RLSA)
  • Programmatic remarketing
  • Portfolio bidding

Leave a Reply

Your email address will not be published. Required fields are marked *