jonathan who has a bay area sailing excursion business notices that his text ads show below a competitors in search results when people enter keywords like sailing excursions on sa 2137

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

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  • Enhanced cost-per-click (ECPC)
  • Maximize clicks
  • Target outranking share
  • Target return on ad spend (ROAS)
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