Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

Optimize performance in DoubleClick Search Assessment
  • Position based
  • Time Decay
  • Linear
  • Last click

Leave a Reply

Your email address will not be published. Required fields are marked *