Louise, who works for a computer company, is trying to understand why customers she targeted in the “Care” stage didn’t convert. She sent them a “For your first purchase of software, get a discount” display ad. Why didn’t this work?

Programmable marketing basics
  • This message catered to customer awareness.
  • This message would have worked better for the “Do” stage.
  • This message would have worked better for the “See” stage.
  • This message would have worked better for the “Think” stage.

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