Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?

Activate customer-centric marketing
  • This message would have worked better for the “See” stage.
  • This message would have worked better for the “Care” stage.
  • This message would have worked better for the “Think” stage.
  • This message would have worked better for the “Do” stage.

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