Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

• Increase her daily budget
• Change the ad delivery method from “Standard” to “Accelerated”
• Change the ad delivery method from “Accelerated” to “Standard”
• Segment her campaign performance by time of day

The correct answer is: Change the ad delivery method from “Accelerated” to “Standard”