Match each of the following statements to its corresponding DSA benefit.

Performance - Smart Assessment

Efficiency and time saving

No need to pause or create ads based on available inventory on the website, seasonality or demand.

Coverage security

DSA makes sure you don’t miss any relevant queries.

Reach and performance

On average, 86% of DSA traffic is incremental.

Transparency and control

The Search Query report shows which queries were matched with a DSA ad.

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