Match examples of app activities to the corresponding vertical.

Performance - Smart Assessment

Dating/Communication

Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase

Retail/Classifieds

Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase

Entertainment

Specific session start or session duration, Became active after inactivity, Video/Audio played, Invites users/Shared app, Engagement with special content, Add payment, and Subscription/Purchase

Gaming

Tutorial/Demo completion, Became active after inactivity, Invites users/Shared app, Level up/Game score, Community engagement, Level completion, Add payment, and Spend virtual currency/Purchase

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