Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

1. People who frequent fast-food restaurants
2. People who have recently gotten married
3. People who are searching reviews on lawn mowers
4. People who blog about hunting

• Custom Affinity audiences (4)
• In-Market audiences (3)
• Consumer Patterns (1)
• Life Event (2)

or

1. People who recently had a baby
2. People who are subscribed to channels about cars
3. People who frequent outdoor product stores
4. People who are searching for dog food on shopping sites

• Life Event (1)
• Custom Affinity audiences (2)
• Consumer Patterns (3)
• In-Market audiences (4)

or

1. People who read reviews on car stereos
2. People who frequently go on cruises
3. People who have recently retired
4. People who answer forum questions about horses

• Custom Affinity audiences (4)
• In-Market audiences (1)
• Consumer Patterns (2)
• Life Event (3)