Exam Name: Measurement – Smart Assessment
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- Rules-based attribution takes only converting paths into account.
- Identify ALL of the platforms that offer attribution analysis.
- Viewability guarantees that a client’s ad will be seen.
- What are the three different stages of customer interactions defined within a funnel in Google Analytics?
- What is a key value proposition of Unique Reach?
- A “Conversion” is specifically defined as a purchase influenced by an ad.
- What are the three key steps to enable accurate measurement of the user journey?
- Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
- What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?
- What is the DoubleCIick advertiser ad server called?
- Match each of the following terms to the corresponding goal
- Advertisers can import their campaign data from DCM into GA360.
- What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?
- YouTube is the second most viewable video destination globally.
- What can be done to make sure Active View metrics are available for a YouTube campaign?
- What is the industry-leading 3P solution that can be compared to Unique Reach?
- In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?
- Attribution 360 can help advertisers see the impact of their TV campaigns.
- Differentiate between measurement and attribution.
- Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
- Why is it not advisable for an advertiser to have a tag set to conditional firing in AdWords Conversion Tracking?
- Match the Analytics and Google Ads measurement terminology to the description.
- Select the Google products that collect data and measure actions in websites or apps. Select all that apply.
Select All Correct Responses
- Google Analytics 360 is the free, entry-level analytics platforms.
- Which platform type can an advertiser use to track time spent on their site?
- Select the platform that allows advertisers to combine data feeds for reporting and visualization.
- Select the best Google tool for website A/B testing.
- Place in order the steps involved in building a data-driven attribution model for Search ads.
- Identify the definition of attribution.
- What are the three different stages of customer interactions defined within a funnel in Analytics?
- Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?
- Three of the following feature statements are true about Tag Manager. Identify the feature that is false.
- What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?
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