Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Google Ads Search Certification
  • Enable and disable target CPA bidding every other day to observe differences
  • Install a new conversion tracking code
  • Monitor overall changes in clicks received
  • Compare average CPA and conversion rate before and after using target CPA bidding

Leave a Reply

Your email address will not be published. Required fields are marked *