Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?

Exclusively target users on Android devices Build audience lists based on users who have visited mobile webpages that are pixeled Use tracking pixels to obtain customer contact information and then send an email blast Focus on premium ads and reaching an even broader audience

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After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher The single-device conversions should be larger than the total cross-environment conversions, since they include everything Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support These extra conversions are detected across environments and devices, and were not attributed […]

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