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- Use no more than two different font families
- Focus the page on answering one question and one call-to-action
- Balance bright accent colors with muted colors or neutrals
- Increase the number of items in the navigation menu
- A and B
or
- Use muted colors or neutrals to balance bright accent colors
- Include a navigation menu at the top of the page
- Include a video to increase visitor engagement
- Use whitespace to focus the attention of the user
- A and B
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