one factor the google ads system uses to calculate an ads actual cost per click cpc is the 2036

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

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  • maximum CPC bid of the ad showing in the #1 position on the page
  • maximum CPC bid of the ad showing one position lower on the page
  • location targeting of the ad showing one position lower on the page
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
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