order the four steps used to maximize an advertisers investment in rlsa 11009

Order the four steps used to maximize an advertisers investment in RLSA.

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  • 1.Start with an ‘All Visitors’ list and segment it to create relevant sub-segments
  • 2.Apply the lists to all campaigns and ad groups
  • 3.Adjust bids to maximize ROI
  • 4.Evaluate results and upsell
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