5 Ways to Paraphrase Content to Outrank Competitors in Google

With the digital landscape’s extremely fierce competition, having unique and engaging content regularly can make all the difference. But it can be a time-consuming and labor-intensive task. Paraphrasing existing content can be the answer to this dilemma.

Years ago, paraphrasing was considered the habit of lazy writers or black-hat marketers. But now, it’s an age where time is scarce, and paraphrasing has become a need.

With the demand for such tools increasing, other devices like an AI text generator also surfaced. And that’s the reason hundreds of new paraphrasing tools are coming into the market every day with amazing features.

Paraphrasing is a great way to get fresh and unique content in less time, and that gives you the potential opportunity to be found by Google. Give Google and Bing crawler’s solid reasons to crawl your websites or blogs by daily updating content.

Add new content and add new keywords so that you may rank higher for various keywords.

Hiring a writer to write daily content can be a big investment, but to outrank the competition in Google, you need a lot of unique content.

Why is Uniqueness an Important Factor?

With billions of content readily available on the world wide web today, distinguishing yours from others is vital. Uniqueness is a crucial factor because of the following points:

  • Google wants to see unique content. They want to see that there is nothing else like your site or blog post anywhere else on the internet. This means that if you have any duplicate content (like an article from another website or magazine), it will disturb your rankings.
  • Google wants to see quality content. Google is smart enough to read, understand and analyze your content. That’s why if someone searches in Google, it shows the users the most relevant part of the content. The selection criteria are no more keywords stuffed with poor-quality content. But you will have to publish focused, targeted and relevant content to get chosen for the top rank in Google.

Getting quality content – as I mentioned earlier – is a costly idea, but paraphrasing techniques and tools can reduce the cost to an almost negligible level.

Here below, we’re going to narrate five ways or techniques to paraphrase content to generate new content for your website or blog.

1. Replacing Synonyms for Words and Phrases

Synonyms are words that have the same or similar meaning to another word or phrase. In other words, there’re different ways of saying one thing! For example, you can use the word “She was kind” as a synonym for “She was nice.”

Using synonyms for words and phrases is a great way to rephrase or paraphrase the content. All the modern word processors like Microsoft Word have built-in thesaurus where you can find synonyms for each word. If you don’t want to do it manually, you can paraphrase online using a paraphrasing tool.

Online paraphrasing tools instantly change words with synonyms, and you get unique content instantly. You won’t have to press Shift + F7 each time to find synonyms because the paraphrasing tool will do this for you in seconds.

You may also use the traditional method of opening your book of the thesaurus. If this proves to be challenging, online versions are available. However, it’s best to stick to the common ones when choosing synonyms. Using an uncommon synonym might make your content sophisticated but harder to understand.  


2. Change the Tense or Form of Verb

The second way to paraphrase content is to change the grammatical structure. This can be done by using the imperative, subjunctive, present progressive tense, and other forms of verbs in your content.

For example, here’s a sentence: “I’m about to start this project.” We can recreate this sentence by changing grammatical structure and synonyms to make an entirely new sentence like this: “I was just initiating the project.” See how different these two sentences are by just changing the grammar and a couple of words.

This can be a helpful technique; however, be mindful of irregular verbs to maintain the accuracy and clarity of your content.

3. Changing The Voice

You can simply change the active voice to a passive voice and vice versa. But keep in mind that you don’t have to be rigid in the rules while changing the voice of the sentences.

You will have to be creative to make it attractive to the readers.

For example, “He was making tea.” This sentence can be rewritten like this by changing the voice: “He was asked to make tea.” Another way to follow rigid rules is: “Tea was being made by him.” Now both the changes are correct, but the first one is better because it looks more creative and is a better sentence to read.

So, it can be a quick and easy technique to paraphrase your content to make it unique without getting involved in deep research.

When you do change the voice, it’s important to reread your content multiple times to ensure it sounds natural. Make sure the new sentence is clear and easy to understand. 

4. Change the Sentence Structure

In order to make content more readable and styled while paraphrasing, you can change the sentence structure. This is a great way to differentiate your content from competitors on Google and make your blog or money site stand out among all the other sites on the search engine results page (SERP).

Let me explain this with another example. Here’s the original sentence: He said, “go to school.” Now you can rephrase this simple sentence by changing the sentence structure like this: Going to school was the suggestion.

In changing sentence structure, it’s vital to use transitional words and phrases to make the thought flow better. Examples of these are, however, in addition, and finally. These transitional words help connect sentences in a way that they flow smoothly.

This is just one way; you can try different versions. Most of the AI-based paraphrasing tools use these techniques via NLP to change the entire sentence by changing sentence structure.

5. Rephrase the Content Manually

You can also rephrase the content by hand. This is a more time-consuming method, but it can be worth it if you have time to invest in paraphrasing. If you don’t have enough time for the hassle, you can always opt for a professional paraphrasing tool to paraphrase.

rephase website

Keep always in your mind that you need to use a plagiarism checker tool as well so that you can check for plagiarism and make sure your new version meets Google’s guidelines for originality.

Final Words:

Paraphrasing is a highly effective strategy to beat the competition in Google by putting more and more unique text on your website or blog. More content will rank your website for more keywords and terms, and hence you will be getting many-fold traffic merely due to the paraphrasing technique. But to get all the juice, you need to do it right.

You can use these techniques, or you can even mix these techniques to create unique content for your website or blog by paraphrasing. However, the easiest method is still the use of some paraphrasing tool. But you must always proofread the content and correct what couldn’t be done right by the paraphrasing tool.

We hope that this post helped you understand the fundamentals of paraphrasing and how paraphrasing can help you outrank your competitors in Google.

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