Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

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Here is the answer of the question: Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

  • The CRM doesn’t support the unique order ID.
  • Peter has enabled the View-through conversion column.
  • Conversion tracking is generating duplicate conversions.
  • Peter modified the event tag to capture a unique order ID.

The above question is related to “Google Ads – Measurement Certification“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification” on the “Google Ads – Measurement Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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