Rodrigo’s campaign to increase automobile sales using an online car configurator didn’t convert as hoped. The configurator usage was high, but sales were low. What went wrong?

  • The “Care” section of the customer journey was ignored.
  • Programmatic can’t track online and offline sales very well.
  • The algorithm on the data-driven attribution model was off.
  • The attribution model fails to take the role of the configurator into account.
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment

Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend