Rodrigo’s campaign to increase automobile sales using an online car configurator didn’t convert as hoped. The configurator usage was high, but sales were low. What went wrong?

Programmable marketing basics
  • The “Care” section of the customer journey was ignored.
  • Programmatic can’t track online and offline sales very well.
  • The algorithm on the data-driven attribution model was off.
  • The attribution model fails to take the role of the configurator into account.

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