Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park. What is the best strategy for her to define IDs?

DoubleClick Search Campaign Management Assessment
  • A random series of letters and numbers
  • Define them all as “DinoWorld,” since all the parks have the same name
  • The name of the theme park, plus the city where it is located
  • Using a numbering system that only she understands

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