Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?

Google Ads - Measurement Certification
  • The attribution report doesn’t include website conversions.
  • The attribution report doesn’t include app conversions.
  • The attribution report doesn’t include phone number clicks conversions.
  • The attribution report doesn’t include imported Analytics goals/transactions.

Leave a Reply

Your email address will not be published. Required fields are marked *