Here is the answer of the question: Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
- measure the number of conversions associated with ad impressions
- measure the number of potential clicks associated with ad impressions
- track the number of people who saw the ad but didn’t convert
- track the IP addresses of people who saw the ad
The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.