Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

Google Ads - Measurement Certification
  • Multiple channels survey only ad-exposed groups of users.
  • Multiple channels aggregate all your data into a single view.
  • Multiple channels consolidate campaign data for actionable insights.
  • Multiple channels may use different tools to measure brand lift.

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