Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?

Optimize performance in DoubleClick Search Assessment
  • Compare conversion data across three different attribution models
  • Review the health panel overview and cross-reference performance reports
  • Use third-party targeting for promotions
  • Add budget for landing page tests to increase conversions

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