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- Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
- Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
- Suzie can serve Shopping ads directly from her website
- Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
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