Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?


  • She enabled day and time targeting
  • She increased media spend, which moved her to a higher rate tier
  • She set up click trackers
  • She launched a new rich media campaign

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