The buyer–seller relationship has changed dramatically in the past 20 years. This is PRIMARILY because:

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  • Sellers now have more technology to help them find buyers.
  • Social media has made it easier for buyers and sellers to connect with each other.
  • The internet has shifted the power in the buying process from the seller to the buyer.
  • Buyers have so many distractions that they need more frequent contact to help them through the buying process.
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