Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

  • Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags
  • Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly
  • Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible
  • Easy testing – GTM makes it easy to verify that new tags are working properly, before changes are published
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