To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

Google Ads Search Certification
  • use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  • segment the campaign’s data by network and evaluate its performance on search partner sites
  • evaluate the campaign’s performance on search partner sites vs. display partner sites
  • review the Overviews page to see the top searches on that caused your ads to display

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