To re–engage users with an app, use the following strategies:

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  • Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
  • Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
  • Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
  • Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs

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