Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

Optimize performance in DoubleClick Search Assessment
  • Include both landing page and ad copy tests for efficiency
  • Test as many different versions of their ad copy as possible
  • Keep the ad copy as generic as possible
  • Limit the number of versions they test

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