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- To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds
- To arrange and organize elements on your dashboard so that visitors naturally gravitate toward the most important elements first
- In the realm of psychology, they’re used to test how much working memory capacity you’re using when viewing a web page.
- To measure what information a visitor takes away from a page having looked at it for just 3–5 seconds
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