- Active View tags need to be added into DBM if a client is buying programmatically
- Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
- There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords
- Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports
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