What can be done to make sure Active View metrics are available for a YouTube campaign?

  • Active View tags need to be added into DBM if a client is buying programmatically
  • Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
  • There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords
  • Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports
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