What can you do to optimize in the final week of your campaign’s flight?

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  • Delete any line items that don’t meet your cost-per-action (CPA) goal.
  • Decrease all of your bids to ensure the best cost per thousand impressions (CPM).
  • Let auto-optimization handle the last week of the flight.
  • Make sure that the budget is spent in full on the highest-performing insertion orders.
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