What does impression share indicate about a product group?

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Editorial StaffLeave a Comment on What does impression share indicate about a product group?
  • It provides an average benchmark of all similar products from other retailers
  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It shows your product group impressions relative to other product groups in the same campaign

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