What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Here is the answer of the question: What does layering an Affinity audience with a broad keyword targeting campaign help you do?

• Reach people based on specific demographics such as marital and education status
• Reach people who have been identified as being in the mindset to buy
• Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
• Find new customers that share the behaviors and characteristics of your marketing audience segments

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