What is a key benefit of generating a cross-device conversion report?

Mobile in DoubleClick Bid Manager Basics Assessment
  • Cross-device conversions include interaction values for measuring time to purchase
  • The cross-device conversion ensures the user interacted with the ad, by either a click or video play
  • The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices
  • Cross-device has unique targeting parameters based on geography

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