- Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
- Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
- Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
- None of the above
- All of the above
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