What is Google Preferred?

Video for Brand Basics
  • Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.
  • Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
  • Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buypackages for advertisers.
  • Google Preferred consists of the bottom five percent of remnant inventory on YouTube.

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