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- A process of building relationships with prospects with the goal of earning their business when they’re ready
- A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action
- A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time
- A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase
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