What is the main difference between a traditional campaign brief and a digital-first one?

Activate customer-centric marketing
  • A digital-first brief highlights all the digital formats and channels available to creatives.
  • A digital-first brief summarizes every media metric the campaign should hit, along with tactics to use.
  • A digital-first brief focuses on the consumer and the desired shift in their behavior, not on media metrics.
  • A digital-first brief values e-commerce and has already shaped the creative teams should use.

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