What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Google Ads Fundamentals Certification

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance

Leave a Reply

Your email address will not be published. Required fields are marked *