whats the difference between cost per click cpc bidding and cost per view cpv bidding 2428

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

Advertisement

  • The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  • The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  • The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

We respect your privacy and take protecting it seriously

Leave a Comment


Share via
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

We respect your privacy and take protecting it seriously

Send this to a friend